Seasonal Brand Guidelines In 3D

 

New Look was keen to innovate the way they deliver brand guidelines to their network of store managers (presentation with images). The existing method will seem all too familiar to many in the retail space. Dress a large & smaller version of example shops to the new exact season specification, take photo’s, import into a powerpoint presentation and write long notes with annotations. Problems with this approach can be:

  1. Difficult to cover every angle on the retail space
  2. Labour intensive
  3. Time intensive
  4. Dense material created that’s slow to navigate – low internal engagement

To improve this workflow for New Look improve brand manger engagement, we captured two shops in 3D, one full size and one smaller and made great use of virtual tagging (colour coded notes).

*Permission From Client Was Granted – Full 3D Not Shown On Request

 

Now with the new 3D matterport virtual tour approach, Local-X has:

  1. Reduced staff work hours on creating guidelines
  2. Shortened turnaround
  3. Created a full coverage 360° guidelines
  4. Reduced costs (staff time accounted for)
  5. Improved engagement with shop managers with fewer display mistakes
Client

New Look

Date

17/10/2018

Task

3D Tour Brand Guidelines

Categories

Business, Retail